SMS Marketing - The DIY approach

The good thing about SMS Marketing is, that anyone can write an SMS and so can you! With SMS Marketing you need to be clear and straight to the point. No need to come up with catching phrases or fancy buzzwords.

Most SMS Marketing tools today offer what we may call a DIY approach. It is not the company that formulates and sends out the SMSes for you. All you have to do is create an account with a reliable SMS Marketing software, upload your contact lists, write your SMS, schedule and target your campaign and off you go.

You have reached thousands in just seconds... all you need to do now prepare for the success of your campaign!

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10 ways how to use SMS for your business

1. In-store promotion. Letting your existing clients know of any special offers or discounts that are being offered in store

2. Mobile coupons. Promoting spending while saving money to your customers. Send an SMS with a code that will benefit your customers of a special offer when showing the SMS at the counter.

3. 2-way communication with your clients. Giving a mobile number to which they can reply with any suggestions.

4. Notifications. Notifying clients of new stocks, open days, delivery schedule, etc

5. Doing adverts on newspapers/ magazines quoting an SMS number, by replying to that number clients will be sent an offer via SMS and you can start building a customer database.

6. Encourage clients to join your mailing list by doing a monthly competition using SMS. A mobile number is chosen randomly from the list of clients each month and the client is notified through SMS that he is the winner of that month.

7. Reminders. SMS can be used to remind clients of their appointments a day or two before the appointment. Clients can also be asked to confirm their appointment by SMS.

8. In-house communication. Notices that have to reach all employees can be sent via SMS to make sure that everyone is informed.

9. Refer a friend. Sending a friend’s mobile number through SMS. Those who refer can be in the chance to win a price or are given an offer/discount/something free.

10. SMS can be used as an invitation for certain events. The SMS has to be shown at the door for free entry.

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10 good reasons why you should use SMS Marketing

Are you thinking of using SMS Marketing for your business? Here are 10 good reasons why you should consider SMS Marketing for your business.

1. Your customers only leave home with 3 things: Their keys, their purse and their cell phone. SMS marketing ensures your message reaches your customers no matter where they are. This lets you speak to your potential customers in a personal manner that is unmatched by other advertising.

2. The time to market is immediate. You write it, you send it and it is received immediately. You can begin a new campaign from creation to deliver in a few minutes.

3. Just the customers who have a positive relationship with you and want to do more business with you will receive your message. You only pay to market to customers who have opted-in to receive offers from you because they have given you permission to send them material.

4. Text message marketing is effective and produces a redemption rate anywhere from 20% to 70%. Compare that to print, TV, radio or direct mail which averages 1.5%.

5. Over 90% of text messages sent are opened and read by your customers in 15 minutes. No other advertising medium has that relationship with the consumer. Text message ads engage the consumer in a way that makes them look forward too more offers from you.

6. Text advertising is cost efficient and produces the highest rate of return for you advertising budget. Text messages sent cost only a few cents a message, compared to direct mail pieces that can cost over €1 a piece.

7. Text marketing delivers your message with no filler. Just give the customer what they want, short and direct and they will respond. Text messages are capped 160 characters and give your customers a reason to do business with you without having to decipher what your ad actually is about.

8. Text marketing allows you to measure the results and scope of your other advertising. Place a text to action on your direct mail, newspaper, radio or TV ads and you will know that day which advertising is reaching your target market and which is not producing a return on your investment.

9. It is a highly targeted form of advertising. You can target your campaigns to specific customers to produce higher redemption rates and build lists that will produce immediate sales every time you send a new text advertisement to them.

10. Text marketing or SMS marketing uses the latest technology customers have, their cell phones. Customers like the feeling of being involved with something new and exciting and will respond accordingly. By taking advantage of new mobile advertising opportunities you are separating yourself from your competitors it says your business is moving forward and staying ahead.

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