SMSTrader, a unique SMS Marketing Tool has now been launched in Cyprus. This service is being launched in Cyprus after a successful uptake in Malta following its launch in the Mediterranean island last December.
SMStrader provides the trader with an easy and fast way to carry out SMS marketing by providing powerful SMS tools combined with the cheapest rates on the market.
Thanks to the intuitive features of SMStrader, one can register for free and start sending marketing SMS right away. One may also opt to upload one’s contact list/s and through our innovative SMS Merge tool create a campaign with personalised messages. SMS Trader is more than a bulk SMS Service and it provides a set of marketing tools to assist the trader in creating, sending, monitoring and measuring mobile marketing campaigns. Some of the features include; importing and creating contact lists, removing duplicates, the campaign wizard, a personal sender ID – an alpha-numeric name eg. company name, an SMS Mail Merge, real-time send out monitoring, send-out suspend and resume, possibility to send FlashSMS and Campaign Statistics. All SMS have a physical limit of 160 characters however longer messages can be sent as multiple or concatenated messages.
SMStrader provides full coverage of the Cypriot market, catering for recipients connected to any Cypriot-based mobile service provider or mobile virtual network operators (MVNOs). The price per SMS is consistent across all operators and recipients are reachable locally and abroad. European coverage is also available. SMSTrader offer the cheapest rates on the market per bundle. The pre-paid bundles have no time windows.
One need to simply log in to www.cyprus.smstrader.eu and register for a company or personal account. SMSTrader is offering 5 free SMS credits to test the system. For more information one can send SMSTrader an email on info@smstrader.eu.
Tuesday, July 27, 2010
Wednesday, June 16, 2010
Mobile marketing: A background & some DOs and DON'Ts
Marketing on a mobile phone has very popular ever since SMS became widespread in the early 2000s in Europe and of Asia when businesses started to collect cell phone numbers and send off wanted and less wanted content.
Over the past few years SMS has become an acceptable advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). Although one must say that mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in some parts of the world, partly due to the carriers selling their member databases to third parties.
So what do you do if you want to use mobile marketing for your business and you do not want to 'bother' your clients with things 'they might not want'. One key criterion for provisioning is that the consumer opts in to the service. Make sure that the person you are sending the SMS to has agreed to receive information from you. Ways on how to collect such mobile numbers will be published here in a future article. Secondly if you do not want them to ask you to unsubscribe them from your list make sure that the frequency of SMS adverts sent to their mobile phone is kept within limit. Do not send out an SMS every week if you do not really need to. Thirdly, do not repeat the same message over and over again. If you first message this month was 'Great offers on products at my shop', do not use the same message next month even if the offers are still valid. Apart from seeming desperate, it can get repetitive and irritating to the recipient. People would rather receive an SMS this week saying there is a 20% discount on product A this week and one the following week saying there is a 30% discount on product B rather than less SMS messages with the same messages. In other words, it is important that you have a new message to communicate when you are using SMS marketing.
Try SMS Marketing here.
Sunday, May 16, 2010
SMS Marketing - The DIY approach
The good thing about SMS Marketing is, that anyone can write an SMS and so can you! With SMS Marketing you need to be clear and straight to the point. No need to come up with catching phrases or fancy buzzwords.
Most SMS Marketing tools today offer what we may call a DIY approach. It is not the company that formulates and sends out the SMSes for you. All you have to do is create an account with a reliable SMS Marketing software, upload your contact lists, write your SMS, schedule and target your campaign and off you go.
You have reached thousands in just seconds... all you need to do now prepare for the success of your campaign!
Enjoy SMS Marketing here!
Saturday, May 15, 2010
10 ways how to use SMS for your business
1. In-store promotion. Letting your existing clients know of any special offers or discounts that are being offered in store
2. Mobile coupons. Promoting spending while saving money to your customers. Send an SMS with a code that will benefit your customers of a special offer when showing the SMS at the counter.
3. 2-way communication with your clients. Giving a mobile number to which they can reply with any suggestions.
4. Notifications. Notifying clients of new stocks, open days, delivery schedule, etc
5. Doing adverts on newspapers/ magazines quoting an SMS number, by replying to that number clients will be sent an offer via SMS and you can start building a customer database.
6. Encourage clients to join your mailing list by doing a monthly competition using SMS. A mobile number is chosen randomly from the list of clients each month and the client is notified through SMS that he is the winner of that month.
7. Reminders. SMS can be used to remind clients of their appointments a day or two before the appointment. Clients can also be asked to confirm their appointment by SMS.
8. In-house communication. Notices that have to reach all employees can be sent via SMS to make sure that everyone is informed.
9. Refer a friend. Sending a friend’s mobile number through SMS. Those who refer can be in the chance to win a price or are given an offer/discount/something free.
10. SMS can be used as an invitation for certain events. The SMS has to be shown at the door for free entry.
Try SMS Marketing here.
2. Mobile coupons. Promoting spending while saving money to your customers. Send an SMS with a code that will benefit your customers of a special offer when showing the SMS at the counter.
3. 2-way communication with your clients. Giving a mobile number to which they can reply with any suggestions.
4. Notifications. Notifying clients of new stocks, open days, delivery schedule, etc
5. Doing adverts on newspapers/ magazines quoting an SMS number, by replying to that number clients will be sent an offer via SMS and you can start building a customer database.
6. Encourage clients to join your mailing list by doing a monthly competition using SMS. A mobile number is chosen randomly from the list of clients each month and the client is notified through SMS that he is the winner of that month.
7. Reminders. SMS can be used to remind clients of their appointments a day or two before the appointment. Clients can also be asked to confirm their appointment by SMS.
8. In-house communication. Notices that have to reach all employees can be sent via SMS to make sure that everyone is informed.
9. Refer a friend. Sending a friend’s mobile number through SMS. Those who refer can be in the chance to win a price or are given an offer/discount/something free.
10. SMS can be used as an invitation for certain events. The SMS has to be shown at the door for free entry.
Try SMS Marketing here.
Tuesday, May 11, 2010
10 good reasons why you should use SMS Marketing
Are you thinking of using SMS Marketing for your business? Here are 10 good reasons why you should consider SMS Marketing for your business.
1. Your customers only leave home with 3 things: Their keys, their purse and their cell phone. SMS marketing ensures your message reaches your customers no matter where they are. This lets you speak to your potential customers in a personal manner that is unmatched by other advertising.
2. The time to market is immediate. You write it, you send it and it is received immediately. You can begin a new campaign from creation to deliver in a few minutes.
3. Just the customers who have a positive relationship with you and want to do more business with you will receive your message. You only pay to market to customers who have opted-in to receive offers from you because they have given you permission to send them material.
4. Text message marketing is effective and produces a redemption rate anywhere from 20% to 70%. Compare that to print, TV, radio or direct mail which averages 1.5%.
5. Over 90% of text messages sent are opened and read by your customers in 15 minutes. No other advertising medium has that relationship with the consumer. Text message ads engage the consumer in a way that makes them look forward too more offers from you.
6. Text advertising is cost efficient and produces the highest rate of return for you advertising budget. Text messages sent cost only a few cents a message, compared to direct mail pieces that can cost over €1 a piece.
7. Text marketing delivers your message with no filler. Just give the customer what they want, short and direct and they will respond. Text messages are capped 160 characters and give your customers a reason to do business with you without having to decipher what your ad actually is about.
8. Text marketing allows you to measure the results and scope of your other advertising. Place a text to action on your direct mail, newspaper, radio or TV ads and you will know that day which advertising is reaching your target market and which is not producing a return on your investment.
9. It is a highly targeted form of advertising. You can target your campaigns to specific customers to produce higher redemption rates and build lists that will produce immediate sales every time you send a new text advertisement to them.
10. Text marketing or SMS marketing uses the latest technology customers have, their cell phones. Customers like the feeling of being involved with something new and exciting and will respond accordingly. By taking advantage of new mobile advertising opportunities you are separating yourself from your competitors it says your business is moving forward and staying ahead.
Try SMS Marketing
1. Your customers only leave home with 3 things: Their keys, their purse and their cell phone. SMS marketing ensures your message reaches your customers no matter where they are. This lets you speak to your potential customers in a personal manner that is unmatched by other advertising.
2. The time to market is immediate. You write it, you send it and it is received immediately. You can begin a new campaign from creation to deliver in a few minutes.
3. Just the customers who have a positive relationship with you and want to do more business with you will receive your message. You only pay to market to customers who have opted-in to receive offers from you because they have given you permission to send them material.
4. Text message marketing is effective and produces a redemption rate anywhere from 20% to 70%. Compare that to print, TV, radio or direct mail which averages 1.5%.
5. Over 90% of text messages sent are opened and read by your customers in 15 minutes. No other advertising medium has that relationship with the consumer. Text message ads engage the consumer in a way that makes them look forward too more offers from you.
6. Text advertising is cost efficient and produces the highest rate of return for you advertising budget. Text messages sent cost only a few cents a message, compared to direct mail pieces that can cost over €1 a piece.
7. Text marketing delivers your message with no filler. Just give the customer what they want, short and direct and they will respond. Text messages are capped 160 characters and give your customers a reason to do business with you without having to decipher what your ad actually is about.
8. Text marketing allows you to measure the results and scope of your other advertising. Place a text to action on your direct mail, newspaper, radio or TV ads and you will know that day which advertising is reaching your target market and which is not producing a return on your investment.
9. It is a highly targeted form of advertising. You can target your campaigns to specific customers to produce higher redemption rates and build lists that will produce immediate sales every time you send a new text advertisement to them.
10. Text marketing or SMS marketing uses the latest technology customers have, their cell phones. Customers like the feeling of being involved with something new and exciting and will respond accordingly. By taking advantage of new mobile advertising opportunities you are separating yourself from your competitors it says your business is moving forward and staying ahead.
Try SMS Marketing
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